Beyond being a hub for visitor information, we serve as a vibrant community partner and destination marketing organization. We proudly produce signature events like the Beef-A-Rama® Festival, the Fourth of July Parade, and seasonal craft shows, while also supporting local farmers markets, business ribbon cuttings, and nonprofit initiatives through our Community Giving Grant. Our group travel services support everything from sports tournaments and conferences to destination weddings and guided tours. With a robust digital presence, real-time trail and fishing updates, partnerships with regional tourism councils, and amenities like pet-friendly grounds, free Wi-Fi, and clean facilities, the Greater Minocqua Area Visitors Bureau is both a traveler’s welcome center and a community cornerstone. We even host geocaching adventures and provide meeting space for organizations across Northern Wisconsin, making us your one-stop destination for recreation, collaboration, and unforgettable experiences.
Plan Your Visit with our friendly staff: 1-800-44-NORTH
We’re here to make your Northwoods experience unforgettable.
Location: Just south of Downtown Minocqua on Highway 51
Office Hours: Monday–Friday, 9 am–4 pm
24-Hour Visitor Info Center: Open daily
DNR Licensing • State Park Passes • Travel Resources
Pet-Friendly Grounds • Free Wi-Fi • Public Amenities • 24 Hour Warming Shelter during cold and inclement weather
Don't miss our onsite geocache ???? Destination North
Our North Star: The Minocqua Area Visitors Bureau’s mission is to strategically market to visitors to foster a positive economic impact in the communities we serve. Our vision is to welcome you into your authentic Northwoods experience. We join Travel Wisconsin in Welcoming All.
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visitors center
The Greater Minocqua Area Visitors Bureau (GMAVB) serves as the largest and most active visitor center in Northern Wisconsin, operating as a vital tourism, economic development, and community resource hub. Strategically located on Highway 51 just south of downtown Minocqua, our facility welcomes approximately 30,000 in-person visitors annually and supports countless more through robust digital and event outreach.
We are a year-round destination marketing and service organization, open Monday through Friday from 9:00 a.m. to 4:00 p.m., and a 24-hour visitor information center offering uninterrupted access to travel planning materials and regional guides. Our facility is also pet-friendly, featuring outdoor benches, public Wi-Fi, a pet walking and water area, and ample public parking—ensuring an inclusive, welcoming experience for all travelers.
