There's a reason people keep talking about Minocqua! From national travel features and award-winning outdoor recreation to beloved traditions and statewide tourism recognition, the Minocqua Area continues to make a name for itself.

Our four communities—Minocqua, Woodruff, Arbor Vitae, and Hazelhurst—offer plenty to celebrate. Whether it's our beautiful lakes, unforgettable events, outdoor adventures, or the people who make it all happen, we're proud to see the Northwoods getting the attention it deserves.

Take a look at the latest articles, awards, and accolades celebrating the Minocqua Area and the Minocqua Area Visitors Bureau.

Recent Awards & Recognition

2026 Governor's Outdoor Industry Awards – Two Local Finalists

The Minocqua Area made waves in Wisconsin's outdoor recreation industry with two statewide award nominations! The Minocqua Area Visitors Bureau was named a finalist for Destination of the Year, while Kurt's Island Sports Shop earned a finalist spot for Outdoor Business of the Year. Both recognitions highlight the businesses, organizations, and outdoor experiences that make our area a destination worth exploring.

2025 Outstanding Partnership Award – Destinations Wisconsin

Teamwork makes great things happen Up North! The Minocqua Area Visitors Bureau received the 2025 Outstanding Partnership Award from Destinations Wisconsin for its collaboration with Major League Fishing. The partnership brought national attention to our incredible fisheries while introducing hundreds of local students to fishing, conservation, and the great outdoors.

2025 Service Excellence Award – American Pond Hockey

A big win for one of Minocqua's favorite winter traditions! Will Jeffery of American Pond Hockey received the 2025 Service Excellence Award, recognizing his dedication to creating memorable experiences, building community partnerships, and bringing visitors together for an unforgettable weekend on the ice.

Come See What All the Buzz Is About!

Awards and headlines are great, but the best way to experience Minocqua is to see it for yourself! Explore our lakes, hit the trails, discover local shops and restaurants, and make a few Up North memories of your own.